User Analytics

This article describes User Analytics.

This section describes Kusto extensions (plugins) for user analytics scenarios.

ScenarioPluginDetailsUser Experience
Counting new users over timeactivity_counts_metricsReturns counts/dcounts/new counts for each time window. Each time window is compared to all previous time windowsKusto.Explorer: Report Gallery
Period-over-period: retention/churn rate and new usersactivity_metricsReturns dcount, retention/churn rate for each time window. Each time window is compared to previous time windowKusto.Explorer: Report Gallery
Users count and dcount over sliding windowsliding_window_countsFor each time window, returns count and dcount over a lookback period, in a sliding window manner
New-users cohort: retention/churn rate and new usersnew_activity_metricsCompares between cohorts of new users (all users that were first seen in time window). Each cohort is compared to all prior cohorts. Comparison takes into account all previous time windowsKusto.Explorer: Report Gallery
Active Users: distinct countsactive_users_countReturns distinct users for each time window. A user is only considered if it appears in at least X distinct periods in a specified lookback period.
User Engagement: DAU/WAU/MAUactivity_engagementCompares between an inner time window (for example, daily) and an outer (for example, weekly) for computing engagement (for example, DAU/WAU)Kusto.Explorer: Report Gallery
Sessions: count active sessionssession_countCounts sessions, where a session is defined by a time period - a user record is considered a new session, if it hasn’t been seen in the lookback period from current record
Funnels: previous and next state sequence analysisfunnel_sequenceCounts distinct users who have taken a sequence of events, and the previous or next events that led or were followed by the sequence. Useful for constructing sankey diagrams
Funnels: sequence completion analysisfunnel_sequence_completionComputes the distinct count of users that have completed a specified sequence in each time window

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